The Ubiquitous Numbered List
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Blog posts with numbered lists are everywhere. Cognitive scientists believe they appeal to our brains’ innate desire for organization and structure. Marketers rely on them to increase engagement, lower bounce rates, and increase clickthroughs. Bloggers use them to put together content culled from disparate sources under the appearance of a unifying theme. Articles centered on numbered lists have become so prevalent that I’ve seen a new term to describe them: “listicals.”
Problem is, I hate blog posts organized around numbered lists.
Not in principle. I just don’t like them for the purpose of this blog and for the audience that we’re trying to reach. And, of course, I’m going to explain my reasoning with a numbered list. How could I not? Continue reading